siddharth.sharma@resconpartners.com

About Siddharth Sharma

Siddharth is a specialist in Account-Based Marketing (ABM) at Rescon Partners. He leverages Balanced Scorecard principles to enhance strategic performance and crafts detailed "Go-to-Client" strategies for IT, BFSI, Retail, and Real Estate sectors.

His experience includes internships with Invest India's oil and gas team and a startup. Siddharth holds a Statistics Honors degree from Delhi University and has passed CFA Level 1 certification. He enjoys discussing geopolitics and personal finance.

Beyond the Startup Frenzy: Why Long-Term Strategy is Your Competitive Weapon (CXO Edition)
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Beyond the Startup Frenzy: Why Long-Term Strategy is Your Competitive Weapon (CXO Edition)

Beyond the Startup Frenzy: Why Long-Term Strategy is Your Competitive Weapon (CXO Edition)

By Siddharth Sharma|2025-03-12T00:25:59+05:30March 12th, 2025|Balanced Scorecard, OKRs|

Too many companies chase the next quarter’s results while neglecting the foundation for long-term [...]

Account Based Marketing (ABM) and Sales Alignment: A Strategic Imperative for B2B Success
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Account Based Marketing (ABM) and Sales Alignment: A Strategic Imperative for B2B Success

Account Based Marketing (ABM) and Sales Alignment: A Strategic Imperative for B2B Success

By Siddharth Sharma|2025-02-12T18:54:12+05:30February 12th, 2025|Account Based Marketing|

In the evolving landscape of B2B marketing, Account-Based Marketing (ABM) has emerged as a [...]