Corporate and B2B Marketing Strategy

Corporate and B2B Marketing Strategy 2018-11-19T19:09:34+00:00
Corporate and B2B Marketing Strategy

Finite Resources, Limited Bandwidth, Multiple Options, Aspirational Growth Plans, Fierce Competition, Multi-Million Dollar Account Value & Can’t Afford to Fail – Got to have a Strategy. On the corporate strategy front, we help our clients with:

  • Developing and refining long-term vision and mission of an organization
  • Developing roadmaps and resource maps to convert Management’s aspiration into reality

  • Benchmarking with a similar business, competitive analysis and analyzing opportunities for the client

  • Market entry strategy

  • Developing business plans to raise funding and to support strategy rollout

Typical Strategy Engagement

  • An engagement can take from one week to deep dive into a target client to craft a “Go-to-Client” strategy to twelve weeks to come up with a complete business plan with market assessment, competitive landscaping, white space identification, disruptive changes, technology evolution, resource requirements, financial statement (P&L, Balance Sheet and Cashflow) forecast, and valuation
  • Business plans can then be leveraged to attract financial and/or strategic investors, JV partners and even senior leadership
  • All our findings and recommendations are based on facts, on-ground understanding of markets, application of robust management frameworks
Corporate & Marketing Strategy Development

Market Entry Strategy for 3D PLM Solutions in India’s Neighbouring Markets

Fortune 500 Technology Company – India Operations

             We would like to stay in touch with you and leverage your experience.

Managing Director – India Operations

Read Case Study
“Go-to-Client” Strategy
No. of Markets Analyzed
No. of Industries Covered
Business Plans


Martin Reeves: Your strategy needs a strategy

You need strategy for Your Organization Prof. Michael Porter

A.G. Lafley Defines Effective Business Strategy

The Five Competitive Forces That Shape Strategy

5 Marketing Executives Predict the Future of B2B Marketing

B2B marketing in a digital world

  • HBR’s 10 Must Reads On Strategy by Harvard Business Review, Michael E. Porter, W. Chan Kim and Renee A. Mauborgne

  • Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim

  • Winning B2B Marketing by Christopher Ryan

  • The Complete Guide to B2B Marketing: New Tactics, Tools, and Techniques to Compete in the Digital Economy by Kim Ann King

  • Good Strategy Bad Strategy: The Difference and Why It Matters by Richard P. Rumelt

  • Strategy for the Corporate Level: Where to Invest, What to Cut Back and How to Grow Organizations with Multiple Divisions by Andrew Campbell

  • The B2B Executive Playbook: The Ultimate Weapon for Achieving Sustainable, Predictable and Profitable Growth by Sean Geehan

  • The Role of Emotions in B2B-Marketing Tools by Viktoria Oppenauer