"A well-crafted strategy reduces dependence on LUCK"
"The Essence of Strategy is choosing what not to do"
Empower your sales team with client insights and maximize your chances of winning!
Martin Reeves: Your strategy needs a strategy
You need strategy for Your Organization Prof. Michael Porter
A.G. Lafley Defines Effective Business Strategy
The Five Competitive Forces That Shape Strategy
5 Marketing Executives Predict the Future of B2B Marketing
B2B marketing in a digital world
HBR’s 10 Must Reads On Strategy by Harvard Business Review, Michael E. Porter, W. Chan Kim and Renee A. Mauborgne
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim
Winning B2B Marketing by Christopher Ryan
The Complete Guide to B2B Marketing: New Tactics, Tools, and Techniques to Compete in the Digital Economy by Kim Ann King
- Good Strategy Bad Strategy: The Difference and Why It Matters by Richard P. Rumelt
- Strategy for the Corporate Level: Where to Invest, What to Cut Back and How to Grow Organizations with Multiple Divisions by Andrew Campbell
- The B2B Executive Playbook: The Ultimate Weapon for Achieving Sustainable, Predictable and Profitable Growth by Sean Geehan
- The Role of Emotions in B2B-Marketing Tools by Viktoria Oppenauer