Corporate and "Go-To" Marketing Strategy

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"A well-crafted strategy reduces dependence on LUCK"
"The Essence of Strategy is choosing what not to do"

Michael Porter
Empower your sales team with client insights and maximize your chances of winning!

Corporate and "Go-To" Marketing Strategy

Finite Resources, Limited Bandwidth, Multiple Options, Aspirational Growth Plans, Fierce Competition, Multi-Million Dollar Account Value & Can’t Afford to Fail – Got to have a Strategy. On the corporate strategy front, we help our clients with:

Developing and refining long-term vision and mission of an organization
Developing roadmaps and resource maps to convert Management’s aspiration into reality
Benchmarking with a similar business, competitive analysis and analyzing opportunities for the client
Market entry strategy
Developing business plans to raise funding and to support strategy rollout

Typical Strategy Engagement

An engagement can take from one week to deep dive into a target client to craft a “Go-to-Client” strategy to twelve weeks to come up with a complete business plan with market assessment, competitive landscaping, white space identification, disruptive changes, technology evolution, resource requirements, financial statement (P&L, Balance Sheet and Cashflow) forecast, and valuation
Business plans can then be leveraged to attract financial and/or strategic investors, JV partners and even senior leadership
All our findings and recommendations are based on facts, on-ground understanding of markets, application of robust management frameworks