𝐄𝐱𝐩𝐨𝐫𝐭𝐢𝐧𝐠 𝐀𝐦𝐛𝐢𝐭𝐢𝐨𝐧𝐬 – 𝐈𝐧𝐝𝐢𝐚𝐧 𝐁𝐫𝐚𝐧𝐝𝐬 𝐂𝐨𝐧𝐪𝐮𝐞𝐫𝐢𝐧𝐠 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐬

In the last five years, Indian retail has undergone a quiet transformation. After decades of focusing inward, a new cohort of consumer brands, born in the digital age and sharpened by domestic competition, are now scaling international frontiers with unprecedented ambition.

𝐖𝐡𝐚𝐭’𝐬 𝐂𝐡𝐚𝐧𝐠𝐞𝐝 𝐢𝐧 𝐥𝐚𝐬𝐭 5 𝐲𝐞𝐚𝐫𝐬?
➡️ 𝑳𝒐𝒈𝒊𝒔𝒕𝒊𝒄𝒔 & 𝑪𝒐𝒎𝒑𝒍𝒊𝒂𝒏𝒄𝒆: India has improved its logistics ranking from 54th in 2014 to 38th in 2023, and 22nd in international shipments by 2025, making it a more trusted part of the global supply chain
➡️ 𝑫𝒊𝒈𝒊𝒕𝒂𝒍-𝑭𝒊𝒓𝒔𝒕 𝑴𝒐𝒅𝒆𝒍𝒔: The D2C market is projected to reach $100B by 2025, enabling brands to test and scale internationally with lower upfront risk
➡️ 𝑪𝒂𝒑𝒊𝒕𝒂𝒍 & 𝑪𝒐𝒏𝒇𝒊𝒅𝒆𝒏𝒄𝒆: Indian brands are now getting support from both local and global investors, who are focusing more on building strong brands for the future rather than just quick distribution wins
➡️ 𝑪𝒐𝒏𝒔𝒖𝒎𝒆𝒓 𝑺𝒉𝒊𝒇𝒕: Global consumers, especially millennials and Gen Z, are open to new brands, provided they deliver on quality, story, and value

𝐈𝐦𝐩𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐈𝐧𝐝𝐢𝐚𝐧 𝐄𝐜𝐨𝐧𝐨𝐦𝐲
🎯 𝑩𝒓𝒂𝒏𝒅 𝑰𝒏𝒅𝒊𝒂 𝑮𝒆𝒕𝒔 𝒂 𝑵𝒆𝒘 𝑰𝒅𝒆𝒏𝒕𝒊𝒕𝒚: No longer just a source of software and commodities, India is emerging as a credible exporter of lifestyle, wellness, and technology brands
🎯 𝑬𝒙𝒑𝒐𝒓𝒕-𝑳𝒆𝒅 𝑮𝒓𝒐𝒘𝒕𝒉: While international revenues are still under 20% for most, the trajectory is upward, fueling job creation, foreign exchange inflows, and global partnerships
🎯 𝑷𝒓𝒆𝒎𝒊𝒖𝒎𝒊𝒛𝒂𝒕𝒊𝒐𝒏 & 𝑰𝒏𝒏𝒐𝒗𝒂𝒕𝒊𝒐𝒏: International expansion is pushing Indian brands to raise quality, invest in design, and innovate for diverse markets, creating a positive feedback loop for domestic consumers
🎯 𝑹𝒆𝒕𝒂𝒊𝒍 𝑹𝒆𝒂𝒍 𝑬𝒔𝒕𝒂𝒕𝒆 & 𝑺𝒖𝒑𝒑𝒍𝒚 𝑪𝒉𝒂𝒊𝒏𝒔: The surge in outbound brands mirrors the 9M sq. ft. of new high-end retail space being added domestically in 2025, with Indian brands now competing for premium locations abroad as well

Indian retail’s global journey isn’t just about selling more products – 𝘪𝘵’𝘴 𝘢𝘣𝘰𝘶𝘵 𝘴𝘩𝘢𝘱𝘪𝘯𝘨 𝘱𝘦𝘳𝘤𝘦𝘱𝘵𝘪𝘰𝘯𝘴, 𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘣𝘳𝘪𝘥𝘨𝘦𝘴, 𝘢𝘯𝘥 𝘱𝘰𝘸𝘦𝘳𝘪𝘯𝘨 𝘵𝘩𝘦 𝘯𝘦𝘹𝘵 𝘸𝘢𝘷𝘦 𝘰𝘧 𝘐𝘯𝘥𝘪𝘢’𝘴 𝘦𝘤𝘰𝘯𝘰𝘮𝘪𝘤 𝘨𝘳𝘰𝘸𝘵𝘩!

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