Retailers that are launching big in India are investing in either physical stores or scaling up store sizes to cater to consumer demand for immersive shopping experiences. Analysts reveal a clear shift: stores over 2,000 sq ft now dominate, with a significant increase in formats up to 15,000 sq ft.
This isn’t just about space—it’s about creating destinations. Indian stores today are as much about experience as they are about products. From personalized services to curated offerings, larger stores allow brands to connect more deeply with their customers. This also allows them to experience the product firsthand before placing an online/ offline order.
Even D2C brands are jumping in, opening physical outlets to complement their online presence, proving that omnichannel strategies are the way forward.
Yes, E-commerce has had a huge impact, but brick-and-mortar stores are making a strong comeback!
Shoppers are increasingly heading back to physical stores, shifting away from the pandemic-driven surge in online shopping.
What trends do you see shaping retail? Let’s discuss in the comments!
RetailInnovation BrickAndMortar Omnichannel CustomerExperience Sustainability
Amardeep is a retail analyst who studies global retail trends and forecasts across diverse sectors, offering insights into the market dynamics, opportunities, and challenges faced by businesses. Her expertise spans both market-wide and city-level analysis, helping organizations navigate the complexities of the retail landscape with informed, data-driven perspectives.
Radhika is a retail analyst specializing in tracking multinational retailers on their strategy, with a focus on "Go-To-Market" approaches. Radhika examines each potential retailer in-depth, across the geographical scope of the USA, APAC, UK, and Europe
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