In 2010, buying eyewear in India meant stepping into a dimly lit, unbranded shop with limited choices and questionable pricing.
Fast forward to today, and Lenskart has not just changed the rules—it has rewritten the entire playbook
Across different Indian cities, local optical shops are on the verge of extinction. Meanwhile, Lenskart stores in the same areas are buzzing with active customers at any given time, drawn in by sleek designs, seamless tech, and the now iconic 𝑩𝒖𝒚 1 𝑮𝒆𝒕 1 𝒅𝒆𝒂𝒍
Lenskart isn’t just organizing the sector—it’s eliminating fragmentation
𝐖𝐡𝐚𝐭’𝐬 𝐋𝐞𝐧𝐬𝐤𝐚𝐫𝐭 𝐝𝐨𝐢𝐧𝐠 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭𝐥𝐲?
👉 𝑶𝒎𝒏𝒊𝒄𝒉𝒂𝒏𝒏𝒆𝒍 𝑺𝒖𝒑𝒆𝒓𝒊𝒐𝒓𝒊𝒕𝒚: Over 2,000+ stores in 300+ cities, seamlessly integrated with a strong digital UX
👉𝑭𝒖𝒍𝒍-𝑺𝒕𝒂𝒄𝒌 𝑪𝒐𝒏𝒕𝒓𝒐𝒍: With its own manufacturing, Lenskart bypasses middlemen, delivers affordability, and protects margins
👉𝑻𝒆𝒄𝒉 𝒂𝒕 𝒕𝒉𝒆 𝑪𝒐𝒓𝒆: From virtual try-ons to AI-powered recommendations, it’s eyewear retail, reimagined
👉𝑩𝒓𝒂𝒏𝒅 𝑫𝒆𝒑𝒕𝒉: With stylish, aspirational offerings like John Jacobs and global expansions via Owndays, the brand speaks to India’s modern consumer
𝐇𝐨𝐰’𝐬 𝐭𝐡𝐞𝐢𝐫 𝐨𝐦𝐧𝐢𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐬𝐨 𝐠𝐨𝐨𝐝?
🎯Lenskart didn’t force people to choose between clicking or walking. You can browse online, get virtual try-ons, book an eye test, and then pop into a store to seal the deal—or stay home and have it all delivered
🎯Lenskart’s click-and-collect is retail gold. Order online. Pick it up in store. Try it on. Make last-minute tweaks
🎯They’ve made booking appointments and finding locations super easy
🎯Buy glasses online, and realize it doesn’t look as good as you thought? Walk into a store and swap them. Zero friction. Maximum convenience
🎯Walk into a Lenskart store and you get:
🔸 In-store tablets linked to their entire online catalog
🔸Virtual try-on stations
🔸Staff that knows your style (thanks, data)
𝑳𝒆𝒏𝒔𝒌𝒂𝒓𝒕 𝒊𝒔𝒏’𝒕 𝒉𝒐𝒂𝒓𝒅𝒊𝒏𝒈 𝒅𝒂𝒕𝒂 𝒍𝒊𝒌𝒆 𝒂 𝒅𝒓𝒂𝒈𝒐𝒏 𝒘𝒊𝒕𝒉 𝒈𝒐𝒍𝒅. 𝑻𝒉𝒆𝒚’𝒓𝒆 𝒖𝒔𝒊𝒏𝒈 𝒊𝒕!
Whether you shopped online or offline, they remember your face, your preferences, and even that frame you almost bought last Diwali
𝐖𝐡𝐚𝐭’𝐬 𝐍𝐞𝐱𝐭? 𝐀 𝐌𝐄𝐆𝐀 𝐅𝐚𝐜𝐭𝐨𝐫𝐲 Lenskart is now planning a massive manufacturing facility in South India (initially speculated to be near Bengaluru Airport but later changed to Telangana), reinforcing its ambition to scale globally, boost export capacity, and tighten its vertically integrated model even further
𝑻𝒉𝒆 𝑹𝒆𝒔𝒖𝒍𝒕𝒔 𝑻𝒆𝒍𝒍 𝒕𝒉𝒆 𝑺𝒕𝒐𝒓𝒚:
▪️ 41% share of India’s organized eyewear market
▪️ ₹5,610 crore in FY24 revenue — 43% growth YoY
▪️ 42% of total revenue now from Southeast Asia & the Middle East
𝐖𝐡𝐲 𝐭𝐡𝐢𝐬 𝐦𝐚𝐭𝐭𝐞𝐫𝐬:
Lenskart isn’t just a successful startup — it’s a textbook case in category creation, domination, and disruption. For entrepreneurs targeting fragmented sectors, this is the gold standard!
Amardeep is a retail analyst who studies global retail trends and forecasts across diverse sectors, offering insights into the market dynamics, opportunities, and challenges faced by businesses. Her expertise spans both market-wide and city-level analysis, helping organizations navigate the complexities of the retail landscape with informed, data-driven perspectives.
Radhika is a retail analyst specializing in tracking multinational retailers on their strategy, with a focus on "Go-To-Market" approaches. Radhika examines each potential retailer in-depth, across the geographical scope of the USA, APAC, UK, and Europe
