

We’ve been working on our next blog for the Rescon website, digging into why Dunzo didn’t quite make it and how it could’ve been the next Zepto.
Honestly, the deeper we got, the clearer it became—India’s quick commerce space is absolutely brutal.
It’s a fight for survival out there!
And now, Myntra is jumping right into the thick of it with its big move into Q-commerce!
Myntra, backed by the e-commerce giant Flipkart, is taking a swing at Q-commerce with a twist: fashion. Building on its existing M-Express delivery service, which already offers speedy shipping, Myntra is testing the waters to see if they can shrink delivery times even further.
Why Is This a Big Deal?
Fashion +Fast: Will it work? By stepping into a space traditionally dominated by groceries and daily needs, only time will tell whether the Indian audience will prefer to buy fashion like groceries. Will we be as impatient to get a red lipstick delivered as much as double-toned milk?
Leveraging Strengths: With 40 million transacting customers and a 25% revenue growth in FY23 (that’s ₹4,375 crore!), Myntra is in a strong position to shake things up. If successful, this could open doors for other lifestyle categories to thrive in Q-commerce.
Riding the Trend Wave: More and more quick commerce platforms are dipping their toes into beauty and fashion, signaling a major shift in how we shop. Myntra’s move isn’t just timely—it’s a glimpse into what the future of retail could look like.
What’s Next?
If M-Now takes off, it might not just be about speed—it could set a new benchmark for customer convenience in fashion e-commerce. Imagine needing a last-minute outfit for that party tonight, and boom, it’s at your door in under two hours. Myntra could literally redefine “impulse buying”!
But the road ahead isn’t without challenges. Logistics, customer satisfaction, and profitability are all going to be tricky to balance. Can Myntra crack the code? Only time (and Bengaluru’s shoppers) will tell.
For now, one thing’s clear: the future of fashion is not just stylish—it’s fast. 🚀
What do you think? Will Myntra’s foray into quick commerce revolutionize the industry or just be another experiment? Let’s discuss below!
Amardeep is a retail analyst who studies global retail trends and forecasts across diverse sectors, offering insights into the market dynamics, opportunities, and challenges faced by businesses. Her expertise spans both market-wide and city-level analysis, helping organizations navigate the complexities of the retail landscape with informed, data-driven perspectives.
Radhika is a retail analyst specializing in tracking multinational retailers on their strategy, with a focus on "Go-To-Market" approaches. Radhika examines each potential retailer in-depth, across the geographical scope of the USA, APAC, UK, and Europe
Leave A Comment