How do you outshine a giant like Amazon in a competitive market?

Nykaa didnโ€™t just sell beauty products, they turned transactions into relationships. It wasnโ€™t about scale; it was about trust, authenticity, and an experience customers could count on.

Curious to know how this customer-first approach reshaped the beauty industry?

Scroll through!!

๐’๐ญ๐š๐ฒ ๐ญ๐ฎ๐ง๐ž๐ ๐Ÿ๐จ๐ซ ๐๐š๐ซ๐ญ ๐Ÿ, ๐ฐ๐ก๐ž๐ซ๐ž ๐ฐ๐ž ๐ž๐ฑ๐ฉ๐ฅ๐จ๐ซ๐ž ๐๐ฒ๐ค๐š๐š’๐ฌ ๐ฌ๐ฎ๐œ๐œ๐ž๐ฌ๐ฌ๐Ÿ๐ฎ๐ฅ ๐ž๐ฑ๐ฉ๐š๐ง๐ฌ๐ข๐จ๐ง ๐ข๐ง๐ญ๐จ ๐ญ๐ก๐ž ๐›๐ซ๐ข๐œ๐ค-๐š๐ง๐-๐ฆ๐จ๐ซ๐ญ๐š๐ซ ๐ฌ๐ฉ๐š๐œ๐ž!

Nykaa

RetailExcellence CustomerTrust Nykaa ResconPartners Ecommerce beauty

amardeep.kaur@resconpartners.com |  + posts

Amardeep is a retail analyst who studies global retail trends and forecasts across diverse sectors, offering insights into the market dynamics, opportunities, and challenges faced by businesses. Her expertise spans both market-wide and city-level analysis, helping organizations navigate the complexities of the retail landscape with informed, data-driven perspectives.

Rescon Partners | radhika.r@resconpartners.com | Website |  + posts

Radhika is a retail analyst specializing in tracking multinational retailers on their strategy, with a focus on "Go-To-Market" approaches. Radhika examines each potential retailer in-depth, across the geographical scope of the USA, APAC, UK, and Europe