

We recently visited the newly opened store of ๐๐. ๐๐๐ ๐๐ญ ๐๐ ๐๐ฎ๐ง๐ฃ๐๐ ๐๐๐ฅ๐ฅ ๐ข๐ง ๐๐จ๐ก๐๐ฅ๐ข to see what the buzz was about
EXPECTATIONS VS. REALITY
Walking in, we had certain expectationsโperhaps shaped by the idea of typical DIY stores in places like the US. We were ready to browse through aisles of tools, electrical supplies, plumbing kits, and gardening equipment. But what we found took us by surprise: Mr. DIY isnโt just about drills and wrenchesโitโs a lot more


WHATโS IN THE AISLES?
The storeโs range goes well beyond traditional DIY essentials. Think toys, Christmas decorations, jewelry, hair accessories, home textiles, kitchenware, and crockery. It was like stepping into a hybrid store catering to every kind of shopper. Even the in-store audio ads proudly proclaimed their status as a โone-stop shop for daily needs.โ Clearly, Mr. DIY is redefining what a DIY store can be


FIRST IMPRESSIONS ON PRODUCT VARIETY
While the breadth of categories was impressive, the depth within each category felt a bit limited. Hereโs what stood out:
โก๏ธ Home Improvement: Surprisingly, basics like drill machines, nuts, bolts, screws, and nails were missing. Even the selection of screwdrivers was minimal
โก๏ธ Electrical Section: Forget wires and bulbsโthis section leaned more toward decorative, kid-friendly lighting options
โก๏ธ Plumbing: Minimal assortment
โก๏ธ Gardening: Only a couple of planter types were available
In fact, traditional DIY products made up only about 40% of the storeโs offeringsโa noticeable shift from the typical โeverything DIYโ store model


PRICING: AFFORDABLE OR JUST AVERAGE?
The big signs advertising โaffordable productsโ had us expecting bargains galore. Instead, we found the pricing to be pretty middle-of-the-roadโnot cheap, but not overpriced either. The focus seemed more on offering value rather than competing aggressively on price.
CUSTOMER EXPERIENCE
The staff was polite and approachable, but the store felt understaffed. Employees were busy stocking shelves, and assistance at the billing counter required some waiting. While the shopping experience wasnโt bad, it lacked the smoothness youโd expect from a store aiming to be a one-stop shop.


FINAL THOUGHTS
So, is this the future of DIY retail? Mr. DIY seems to be blending traditional DIY essentials with lifestyle products, creating a unique shopping experience that doesnโt quite fit into any one box.
BUT IT ALSO LEFT US WITH QUESTIONS:
โIs this mix of products tailored to the diverse preferences of Indian consumers?
โIs it a deliberate strategy to bring in more foot traffic by catering to different audience segments?
โOr is this just what DIY retail is evolving intoโa more versatile, all-encompassing retail experience?
Amardeep is a retail analyst who studies global retail trends and forecasts across diverse sectors, offering insights into the market dynamics, opportunities, and challenges faced by businesses. Her expertise spans both market-wide and city-level analysis, helping organizations navigate the complexities of the retail landscape with informed, data-driven perspectives.
Radhika is a retail analyst specializing in tracking multinational retailers on their strategy, with a focus on "Go-To-Market" approaches. Radhika examines each potential retailer in-depth, across the geographical scope of the USA, APAC, UK, and Europe
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