๐‚๐š๐ง ๐‚๐ž๐ฅ๐ž๐›๐ซ๐ข๐ญ๐ฒ ๐†๐ฅ๐š๐ฆ๐จ๐ฎ๐ซ ๐‘๐ž๐๐ž๐Ÿ๐ข๐ง๐ž ๐ˆ๐ง๐๐ข๐š๐ง ๐’๐ค๐ข๐ง๐œ๐š๐ซ๐ž?

82ยฐE entered the beauty battleground with Deepika Padukoneโ€™s star power, luxe packaging, and global aesthetics โ€” ๐‘๐‘ข๐‘ก ๐‘–๐‘  ๐‘กโ„Ž๐‘Ž๐‘ก ๐‘’๐‘›๐‘œ๐‘ข๐‘”โ„Ž ๐‘ก๐‘œ ๐‘ค๐‘–๐‘› ๐‘œ๐‘ฃ๐‘’๐‘Ÿ ๐ผ๐‘›๐‘‘๐‘–๐‘Ž’๐‘  ๐‘™๐‘’๐‘”๐‘Ž๐‘๐‘ฆ-๐‘Ÿ๐‘–๐‘โ„Ž, ๐‘ก๐‘Ÿ๐‘ข๐‘ ๐‘ก-๐‘‘๐‘Ÿ๐‘–๐‘ฃ๐‘’๐‘› ๐‘ ๐‘˜๐‘–๐‘›๐‘๐‘Ž๐‘Ÿ๐‘’ ๐‘š๐‘Ž๐‘Ÿ๐‘˜๐‘’๐‘ก?

From strong PR to weak repeat rates, this in-depth analysis explores where the brand excelled, where it faltered, and what it needs to disrupt truly.

โœจย ๐‚๐ž๐ฅ๐ž๐›๐ซ๐ข๐ญ๐ฒ + ๐’๐ญ๐จ๐ซ๐ฒ = ๐’๐ฎ๐œ๐œ๐ž๐ฌ๐ฌ. ๐ˆ๐ง ๐ˆ๐ง๐๐ข๐š๐ง ๐›๐ž๐š๐ฎ๐ญ๐ฒ, ๐ข๐ญโ€™๐ฌ ๐ญ๐ซ๐ฎ๐ฌ๐ญ, ๐ž๐Ÿ๐Ÿ๐ข๐œ๐š๐œ๐ฒ, ๐š๐ง๐ ๐ฅ๐ž๐ ๐š๐œ๐ฒ ๐ญ๐ก๐š๐ญ ๐ซ๐ฎ๐ฅ๐ž.

๐Ÿ” Read on to find out if 82ยฐE is a disruptor โ€” or just a debutant…

amardeep.kaur@resconpartners.com | + posts

Amardeep is a retail analyst who studies global retail trends and forecasts across diverse sectors, offering insights into the market dynamics, opportunities, and challenges faced by businesses. Her expertise spans both market-wide and city-level analysis, helping organizations navigate the complexities of the retail landscape with informed, data-driven perspectives.

Rescon Partners | radhika.r@resconpartners.com | Website | + posts

Radhika is a retail analyst specializing in tracking multinational retailers on their strategy, with a focus on "Go-To-Market" approaches. Radhika examines each potential retailer in-depth, across the geographical scope of the USA, APAC, UK, and Europe