With over a decade since its entry, the coffee giant faces unique challenges in a land fueled by chai and local flavors. Itโ€™s not just about the coffee; itโ€™s about what resonates with the Indian heart. โ˜•

The journey holds valuable lessons for global brands trying to localize. Curious about how Starbucks is navigating this?

๐‘…๐‘’๐‘Ž๐‘‘ ๐‘œ๐‘› ๐‘ก๐‘œ ๐‘’๐‘ฅ๐‘๐‘™๐‘œ๐‘Ÿ๐‘’ ๐‘กโ„Ž๐‘’ โ„Ž๐‘–๐‘”โ„Ž๐‘ , ๐‘™๐‘œ๐‘ค๐‘ , ๐‘Ž๐‘›๐‘‘ ๐‘กโ„Ž๐‘’ ๐‘Ÿ๐‘œ๐‘Ž๐‘‘ ๐‘Žโ„Ž๐‘’๐‘Ž๐‘‘

Starbucks

starbucks starbucksindia coffee indiancoffeescene rescon resconretail resconpartners

amardeep.kaur@resconpartners.com |  + posts

Amardeep is a retail analyst who studies global retail trends and forecasts across diverse sectors, offering insights into the market dynamics, opportunities, and challenges faced by businesses. Her expertise spans both market-wide and city-level analysis, helping organizations navigate the complexities of the retail landscape with informed, data-driven perspectives.

Rescon Partners | radhika.r@resconpartners.com | Website |  + posts

Radhika is a retail analyst specializing in tracking multinational retailers on their strategy, with a focus on "Go-To-Market" approaches. Radhika examines each potential retailer in-depth, across the geographical scope of the USA, APAC, UK, and Europe