Dunzo had the perfect setup—big-name backers, a booming quick commerce market in India, and a loyal customer base. It was sparkling new, full of promise, and positioned to be the next big thing.

So, why didn’t it become a multi-million-dollar success story?

Where did things go wrong for the platform that once had it all?

Dunzo’s journey holds lessons for every aspiring retail startup.

Curious to know what happened?

Let’s unravel the story…

amardeep.kaur@resconpartners.com | + posts

Amardeep is a retail analyst who studies global retail trends and forecasts across diverse sectors, offering insights into the market dynamics, opportunities, and challenges faced by businesses. Her expertise spans both market-wide and city-level analysis, helping organizations navigate the complexities of the retail landscape with informed, data-driven perspectives.

Rescon Partners | radhika.r@resconpartners.com | Website | + posts

Radhika is a retail analyst specializing in tracking multinational retailers on their strategy, with a focus on "Go-To-Market" approaches. Radhika examines each potential retailer in-depth, across the geographical scope of the USA, APAC, UK, and Europe