Nykaa v/s Amazon
How do you outshine a giant like Amazon in a competitive market? Nykaa didn’t [...]
Store Visit: Mr. DIY at VR Punjab Mall in Mohali (Punjab)
We recently visited the newly opened store of 𝐌𝐑. 𝐃𝐈𝐘 𝐚𝐭 𝐕𝐑 𝐏𝐮𝐧𝐣𝐚𝐛 𝐌𝐚𝐥𝐥 [...]
𝐙𝐞𝐩𝐭𝐨’𝐬 𝐄𝐱𝐩𝐞𝐜𝐭𝐞𝐝 𝐒𝐡𝐢𝐟𝐭 𝐭𝐨 𝐚 𝐌𝐚𝐫𝐤𝐞𝐭𝐩𝐥𝐚𝐜𝐞 𝐌𝐨𝐝𝐞𝐥: 𝐀𝐧 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬
Zepto, is making a big change, and here is why it is important. Instead [...]
𝐓𝐡𝐞 𝐓𝐚𝐭𝐚 𝐍𝐞𝐮 𝐉𝐨𝐮𝐫𝐧𝐞𝐲: 𝐁𝐨𝐥𝐝 𝐀𝐦𝐛𝐢𝐭𝐢𝐨𝐧𝐬, 𝐄𝐚𝐫𝐥𝐲 𝐇𝐮𝐫𝐝𝐥𝐞𝐬, 𝐚𝐧𝐝 𝐚 𝐏𝐫𝐨𝐦𝐢𝐬𝐢𝐧𝐠 𝐂𝐨𝐦𝐞𝐛𝐚𝐜𝐤
When Tata Neu launched in April 2022, it aimed to bring together Tata’s [...]
𝐓𝐡𝐞 ‘𝐂𝐡𝐚𝐢-𝐯𝐚𝐥𝐫𝐲’ 𝐁𝐞𝐭𝐰𝐞𝐞𝐧 𝐂𝐡𝐚𝐚𝐲𝐨𝐬 𝐚𝐧𝐝 𝐂𝐡𝐚𝐢 𝐏𝐨𝐢𝐧𝐭: 𝐀 𝐒𝐢𝐩-𝐛𝐲-𝐒𝐢𝐩 𝐒𝐭𝐨𝐫𝐲
In India, chai isn’t just a drink—it’s an emotion, a daily ritual, and now, [...]
Swiggy and Zomato: Quietly Making Themselves Indispensable in Indian Lives
There’s a quiet transformation happening in the world of quick commerce, [...]
Comparing Grocery at Reliance Smart Bazaar in Gurgaon with Rupnagar, Punjab
A Tale of Two Cities: Comparing Grocery at Reliance Smart Bazaar [...]
Omnichannel: Bringing the World to Rural Doorsteps
Imagine someone living on the rural outskirts of Ludhiana, Punjab, surrounded by vast fields, [...]