Mamaearth’s Big Leap: What Went Wrong and What’s Next?
Mamaearth, a darling of India’s D2C beauty scene, has hit some bumps on its [...]
How DMart Is Thriving Amid Q-com Challenges?
When Q-com emerged, many predicted the downfall of traditional brick & mortar retail. Yet, [...]
Q-Commerce Christmas battle!
Q-commerce brands are becoming increasingly competitive each year, and this year’s Christmas campaigns 🎅 were no [...]
𝐒𝐭𝐚𝐫𝐛𝐮𝐜𝐤𝐬 𝐢𝐧 𝐈𝐧𝐝𝐢𝐚- 𝐀 𝐬𝐭𝐨𝐫𝐲 𝐨𝐟 𝐚𝐦𝐛𝐢𝐭𝐢𝐨𝐧 𝐦𝐞𝐞𝐭𝐢𝐧𝐠 𝐫𝐞𝐚𝐥𝐢𝐭𝐲
With over a decade since its entry, the coffee giant faces unique challenges in [...]
𝐅𝐫𝐨𝐦 𝐂𝐥𝐢𝐜𝐤𝐬 𝐭𝐨 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬: 𝐍𝐲𝐤𝐚𝐚’𝐬 𝐎𝐟𝐟𝐥𝐢𝐧𝐞 𝐑𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧
When a digital-first giant like Nykaa decides to go 𝐨𝐦𝐧𝐢𝐜𝐡𝐚𝐧𝐧𝐞𝐥, it makes you wonder—why [...]
Nykaa v/s Amazon
How do you outshine a giant like Amazon in a competitive market? Nykaa didn’t [...]
Store Visit: Mr. DIY at VR Punjab Mall in Mohali (Punjab)
We recently visited the newly opened store of 𝐌𝐑. 𝐃𝐈𝐘 𝐚𝐭 𝐕𝐑 𝐏𝐮𝐧𝐣𝐚𝐛 𝐌𝐚𝐥𝐥 [...]
𝐙𝐞𝐩𝐭𝐨’𝐬 𝐄𝐱𝐩𝐞𝐜𝐭𝐞𝐝 𝐒𝐡𝐢𝐟𝐭 𝐭𝐨 𝐚 𝐌𝐚𝐫𝐤𝐞𝐭𝐩𝐥𝐚𝐜𝐞 𝐌𝐨𝐝𝐞𝐥: 𝐀𝐧 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬
Zepto, is making a big change, and here is why it is important. Instead [...]
𝐓𝐡𝐞 𝐓𝐚𝐭𝐚 𝐍𝐞𝐮 𝐉𝐨𝐮𝐫𝐧𝐞𝐲: 𝐁𝐨𝐥𝐝 𝐀𝐦𝐛𝐢𝐭𝐢𝐨𝐧𝐬, 𝐄𝐚𝐫𝐥𝐲 𝐇𝐮𝐫𝐝𝐥𝐞𝐬, 𝐚𝐧𝐝 𝐚 𝐏𝐫𝐨𝐦𝐢𝐬𝐢𝐧𝐠 𝐂𝐨𝐦𝐞𝐛𝐚𝐜𝐤
When Tata Neu launched in April 2022, it aimed to bring together Tata’s [...]
𝐓𝐡𝐞 ‘𝐂𝐡𝐚𝐢-𝐯𝐚𝐥𝐫𝐲’ 𝐁𝐞𝐭𝐰𝐞𝐞𝐧 𝐂𝐡𝐚𝐚𝐲𝐨𝐬 𝐚𝐧𝐝 𝐂𝐡𝐚𝐢 𝐏𝐨𝐢𝐧𝐭: 𝐀 𝐒𝐢𝐩-𝐛𝐲-𝐒𝐢𝐩 𝐒𝐭𝐨𝐫𝐲
In India, chai isn’t just a drink—it’s an emotion, a daily ritual, and now, [...]